College Career

COOLKEEP UNDERWEAR

A sub division underwear line at Kohl’s — CoolKeep, next to underwear brands such as Hanes, Jockey, and Fruit of the Loom, needed an edge to stand out. Focusing on the idea of their new cooling technology, the tag line “Don’t Sweat It” was born.

A campaign of three traditional print ads soon followed featuring the model in various high pressure situations. Therefore, giving the product more appeal with the sense that the wearer can handle anything with confidence.

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The Band of Bands

The Band of Bands campaign was designed specifically for back to school shoppers. With spending on back-to-school and college estimated to reach $74.9 billion, the annual end-of-summer scramble for new clothes, tech products, pencils, and pens now rivals the holiday season.

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The Idea

was to create a new fun way of presenting rubber bands in different styles of — Rock, Marching, and Concert Bands. They were to be implemented in magazines with full, half, and quarter page layouts.The imagery emphasizes the fun and creativity of the product while the tag lines ensure the durability and practicality.

HDGROWS

With so many destructive forces in the world and the plight of deforestation — HD Grows is a campaign developed for Home Depot to connect with the public and help usher change. In this campaign Home Depot partners with the National Parks to plant trees and help restore forests across the Country. Patrons were given the option to adopt a tree that would be tagged. On Build and Grow days these trees would be planted and the adoptees could locate their tree using the HDGrows App. By visiting your tree, members could unlock special discounts at the National Parks stores and receive one-on-one educational opportunities from the park rangers.

This Video is for Educational Purposes Only. I do not own Rights to Brands mentioned.

Logo and application

Our Proposed Logo Design for the new campaign and how it would appear in practice.

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Project Partners: Kelsey Gerhart and Sabrina Kidd.

All Backgrounds — No Borders

The objective of All Backgrounds — No Borders was to reach the younger generations and get them excited about something as simple as mushrooms. With the Mushroom Council as our client we did extensive research on our target audience — Millennials and Gen Z. Three major similarities stood out. They like to travel and appear worldly, They prefer the comfort and ease of online shopping, and they love trends especially health and wellness trends.

Our team also researched mushrooms and found that they are an ingredient found in dishes around the world, They are often perceived as “high scale” or “fancy” when used in cooking, and they provide many health benefits.

Given this information our team proposed a digital Passport to global cuisine. A campaign that allows you to travel the world through culinary dishes featuring mushrooms as a staple ingredient.